“Complex production has become our thing, it seems,” Joep Hoffmans, owner of Yart Factory and Point to Paper states. “The beauty of it all is that it makes it harder for others to imitate, let alone emulate.”
The showroom is filled to the brim with intricate cutouts in paper, plastic, wood, and leather. Post-finishing of paper happens under the Point to Paper umbrella, a household name and activity at many graphic tradeshows.
The common thread
Yart Factory has been around for 65 years. Joep’s father started in the leather manufacturing business in 1954. At that time, Waalwijk was the beating heart of the shoe market. Profitable niche markets like belts inspired him to die-cut his clothing accessories. “Die-cutting has always been a common thread in our company,” Joep adds. “We always turned substrates into shapes.” It led them to create hobby market products. The rise of the Chinese competition made them switch direction towards the graphics industry, under the Point to Paper name.
Die-cutting on the fly
The factory sits within Yart Factory. The company produces for the graphics industry, and also the hobby market and the growing home decor market.
A shining example is a tabletop with the laser engraved company logo.
The SEI PaperOne 5000 takes up a prominent position in the factory. The PaperOne 5000 is the perfect machine for the “on the fly” digital laser die-cutting of brochures, commercial print, and folding carton packaging.